A look at Lonely Newmarket:



The bespoke brass centre table has concealed drawers


Spot the gold spout? - fresh water, on tap (stay hydrated, ladies)




This freaking beautiful, enveloping space is the newest flagship store for Lonely, designed by Rufus Knight and recently opened in Auckland's Newmarket (6B Teed Street). 

Also, let's take a moment to give a whole row of hands-up emojis to this globally successful New Zealand brand; loved by babes internationally not only for the fact that they design beautiful underwear, but for the fact that they champion women being appreciated just as they are, whatever shape they are. (If you haven't already, check out the Lonely Girls project)

This newest space layers intimacy, femininity and a hint of mystery - with its dusky pink entrance corridor,  floor-grazing inky linen curtains and warm timber touches - with bold, confident notes from the exposed piping, polished brass and statement seating. Equal parts soft and strong, just like Lonely want you to feel wearing their pieces. 

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