Made of Tomorrow and the Friday Studio

Designers Matt Genefaas and Daniel Craig

Made of Tomorrow's collection includes a range of stationery

The boys have designed a Felt collection of duffels, laptop cases and cushions

Candles in three scents

Cards, ceramics and candles sittin' pretty on Made of Tomorrow's new Fold shelves 

Dan gets orders ready for stockists and online customers

Matt is a designer and photographer who juggles work for a NZ magazine with his own brands
 (12+ hour days are not uncommon)

Dan and Matt's workspace includes a small infinity wall for their own product shots

One of the new Made of Tomorrow Fold shelves - in two sizes, three colours (black, soft grey or white) and all with the suspended hole at top, to fit a planter.

One half of the space is The Friday Studios - available for hire,
and designed for brand photoshoots and workshops

Black Fold shelves in small and large in a styled corner of the studio

Photography by Michelle Weir - Studio:Weir for Fancy

Daniel (Dan) Craig and Matthew (Matt) Genefaas were partners before they became business partners. Matt is a graphic designer and photographer, but Dan hadn't found a career he loved yet. He did have a natural gift for art and design though, and a love of interiors. 

Together they make the perfect duo to run their homeware brand Made of Tomorrow, each bringing ideas to the table and then taking care of specific aspects of the business to make those ideas reality. They design and develop, style, photograph and market, and supply not only to customers through their online shop but to their growing number of stores throughout NZ... and now even in Australia! They're currently working on new ranges for 2016, including new products in the Fold range - to complement their very modern, minimal Fold shelves. Dan and Matt also own and run Crawlers (a hugely busy and successful brand selling framed insects, insect art prints and more). 

Late last year, they moved the businesses 'out of home' and into a dedicated showroom and creative workspace for Crawlers (Crawlers is Dan and Matt's other brand - a hugely successful business selling framed insects, insect art prints and more) and Made of Tomorrow. 

The location was also large enough to house a studio space for photoshoots and workshops, so Matt and Dan got busy renovating - painting the floors bold black, creating a full-sized infinity wall for professional product photography, and setting up a light, bright blank canvas for workshops. The Friday Studios is available for hire (and, if you need it, Matt is available as photographer).

These guys are inspiring on loads of counts. They're an example of how, these days, you can legitimately make a living as a slashie (Matt still works for a NZ magazine as a designer and photographer, whilst also working on the couple's two brands, and the studio hire business); you can make a living doing what you love and doing it for yourself (just be prepared to work seven days a week and almost never switch off); and you can build a brand with your partner (it'll soon show you how strong your relationship is, and can bring you together even more). 

We're excited to see what these two (and Made of Tomorrow) do next...

Photography by Fancy contributor
Michelle Weir of Studio:Weir

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