Photography by James Stanbridge
Yeah, so... it turns out that sometimes, you can judge a book by its cover. In the case of new NZ tea brand Noble and Savage, some very good taste has gone into the brand and packaging, and just as much good taste has gone into the good taste.
The design has a nautical note, tipping its hat to the tea drinking pioneers who first sailed the tradition into New Zealand. Looking good in brilliant blue, sailor. Design is in the details, and there are plenty of those - little nooks in the stickers (with a brew guide so you know what temp and time brings out the best flavour), a very cool, classic string-and-button closure on the back of the box, and inside, the loose leaf tea is enveloped in a matte gold envelope, with a little tasting card tucked in the back. Why shouldn't everyday rituals be a little bit spesh, right?
Tea is making a deserved comeback as people like me (proud lover of good coffee) discover that proper, premium loose leaf tea can be super flavourful, aromatic and full-bodied. And I just found out, too, that the caffeine hit your body gets from tea is much more gentle yet much longer-lasting compared to coffee - espresso stimulates the heart and gives you a kick for 30-60 minutes, where tea stimulates your brain, and the effects last 1.5-3 hours. Better living, everybody.
There are 16 different teas in the Noble & Savage range - black (their black tea with chilli flakes, rose peppers and white chocolate is, erm... amazing), green, white, and herbal teas, including teas designed for summer cold brews.
Now if you'll excuse me, I'm going to go and brew myself an Orange Sky.