Lonely has opened in Wellington (and the fit-out is lay-on-your-bed-in-your-new-lingerie-and-bathe-in-the-sunlight dreamy)









Leave it to Lonely to make a girl feel super special when she tries on new lingerie. This is the just-opened Lonely Wellington space, designed by Lonely's Steve Ferguson and architectural designer Rufus Knight. (The two won a bunch of awards at the just-gone 2015 Best Awards for their work on the Lonely Auckland space - peep our feature on that here). The Wellington store is a dialogue between soft and hard surfaces - between confidence and intimacy. We love the contrast of marble, brass and polished concrete, against soft woods, velvet (like those massive jade-green changing room curtains) and the delicate fabrics of the Lonely collection. And yes, they have the sparkling water tap in this space too. New Zealand retail, you have just levelled up.

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