Photography by Maxwell Cole
Excited about this new brand by young NZ designer Jessie Wong. Yu Mei (pronounced 'you may') is Jessie's middle name, it means young and beautiful - the ideal name for her brand of handmade, buttery-soft clutches and handbags. They're the perfect marriage of purpose and prettiness, and designed with simplicity in mind. (P.S my penpals: there's lots more styles at the Yu Mei shop, I just picked a few). Originally from Wellington, Jessie studied fashion in Dunedin and fell in love with the city, and the collaborative nature of creatives there, so she's staying. One to watch, for sure.