Young NZ designer Jessie Wong and her butter-soft bag brand, Yu Mei







Need.

Photography by Maxwell Cole

Excited about this new brand by young NZ designer Jessie Wong. Yu Mei (pronounced 'you may') is Jessie's middle name, it means young and beautiful - the ideal name for her brand of handmade, buttery-soft clutches and handbags. They're the perfect marriage of purpose and prettiness, and designed with simplicity in mind. (P.S my penpals: there's lots more styles at the Yu Mei shop, I just picked a few). Originally from Wellington, Jessie studied fashion in Dunedin and fell in love with the city, and the collaborative nature of creatives there, so she's staying. One to watch, for sure.

Yu Mei   online store   /  Facebook   /   Instagram


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