This is how you do retail - the Gubb & Mackie flagship, designed by Jamie McLellan...

It's in the details - brass business card holder

Before he speak his suit bespoke...

If you're a man with style on 10, you'll already know of tailors Gubb & Mackie. It's a brand with a history that dates back to 1949, when two pals began making bespoke suits for the New Zealand Navy. 

This deceptively 'simple', confident space is their flagship store in Auckland, located in a category two listed building with as much heritage as the brand itself, and designed top to toe (down to that brass business card tray) by Jamie McLellan - in collaboration with the Creative Director Jordan Gibson and the team at Gubb & Mackie. The brand's maritime beginnings gets a subtle hat tip in the design direction, and every. single. detail. has been considered, just like Gubb & Mackies' handmade clothing. Faves? Probably that super modern minimalist flag as the store's signage - especially how it looks in the context of historic architecture. 

Can't not mention that paint! It's the innovative new NZ-designed-and-developed drikolor (post to come on that) in Ultramarine Blue. 

All photography by the one and only
Josh Griggs (Auckland) for Fancy

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