Behind the Scenes at Swift + Click's studio (for Pop Factory's new collection)...

The Swift & Click (and On My Hand) studio - One Fourty Five

Enough looking around... time to get started!

Capturing the full Summer range on The Wardrobe (Kids' size) by Company and Things

Knocking this modelling thing out'a the park

Bridget gets the next outfit ready

 recommended daily dose of adorableness

Uncle Chris gets the next little slugger ready for his moment
Supah cute Hello Toes socks (which go down to size 'teeny') available through Pop Factory 

Bringing you a little behind the scenes look-see at Swift & Click's recent studio shoot for NZ kids' design brand Pop Factory. Love seeing young and hungry design-led NZ brands doing their thing.
On set was Pop Factory founders and bro-and-sis design team Bridget Lee and Chris Hope, with a play-gang of cute models for the day - Bridget's sons Harper and Henry, plus their buddies Frankie, Isla and Riley. With Bridget styling and Rachel shooting, Swift & Click's Jared captured us some captures of the action.

They were photographing Pop Factory's Summer '15 range, Heroes and Legends. Due to drop in August, the range is inspired by an iconic 90's baseball movie that Bridget and Chris grew up loving. There's a sporty vibe that Pop Factory hope will encourage little legends to get out and climb trees, hop fences, make friends and make a little trouble this summer. 

And here's a little tease of the final collection images...

Tootsies! Henry wears the City of Fun singlet and PF Hands boardies

Frankie says relax (sorry) in the Jailbreak tee and tracks

Riley in the Slinger tee and PF track shorts. (Graphics all designed by Chris Hope - kudos!)

The full range - get it from Pop Factory any day now...
All photography by Swift & Click for Pop Factory and Fancy

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