Match made in 'do good work with good people' heaven - Wellington design studio Kindly and their clean, clever identity for the Honest Coffee Company.
Here's a little about each - Kindly is an independent creative outfit run by designer Georgia Yates (follow her on Instagram here). The Kindly aesthetic, says Georgia, is based on the value of minimalism, functionality, clarity and play. She also starts every concept she designs by hand - something that gives Kindly work an element of craft and originality. One to watch for sure...
Oh and P.S: yes, that is a wax seal stamp up there. #packaginggoals
Honest Coffee is a truly innovative little NZ company started around a year ago by two Uni mates in their early twenties - Jayden Klinac and Josh Cole - who happen to be passionate both about good espresso, and the environment. Honest Coffee provides the only 100% biodegradable coffee capsule for your benchtop machine. Unlike other capsules, they're made of mainly plant fibres and starch (meaning you can compost them), and instead of taking 200-500+ years to break down like normal capsules, they take 180 days - that's less than an orange peel.
A little more of Kindly's slick work