Now this is exciting. NZ brand Coffee Supreme have always impressed me with their branding, and it's just got even better, thanks to a re-brand from Auckland design duo Jen and Nik of Hardhat.
It's slowly being rolled out here and in Australia, with the latest being the Supreme takeaway cups. Hardhat hand-drew 18 different illustrations for the black, white (and soon - itty bitty red) cups. I also love that they've included a knockout/silhouette version of the logo. Subtle is bloody classy, boys and girls.
Supreme's have their own in-house design team also, who've taken the new brand and applied it themselves to some very cool T-shirts, way-finding, packaging, even to stools with the logo silhouette punched out of them (designed by Supreme's Managing Director Al Keating).
Very nice work everyone. Round of applause.
I'm clapping!
ReplyDeleteI like the design of the cups.
ReplyDelete